Centara, Thailand’s leading hospitality group led by Suthikiati Chirathivat, Chairman of the Board (4th from right), has inked a management MOU with Asia Investment, Development & Construction Sole Co., Ltd (AIDC), a well-established investment and construction company in Laos. The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang.Suthikiati Chirathivat, Centara’s Chairman of the Board said: “This signing ceremony demonstrates our commitment to expansion in Asia as we continue to develop our portfolio internationally. With the expertise from a country leader in development like AIDC and Centara’s record of delivering and inspiring extraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos”
Pheutsapha Phoummasak, President of AIDC Laos stated: “Luang Prabang and Vientiane are very popular destinations for both Thai and international travellers thanks to their perfect blend of historic legacy, wonderful sceneries and modern infrastructure. We are excited to partner with a Centara to bring their trusted brands to these cities and further promote the tourism potential of Laos.”
The three hotels will be operated under three distinct brands in the Centara Hotels & Resorts portfolio: in close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveler in Luang Prabang will be a Centara Boutique Collection hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveler and it will offer a distinctive and localized experience in Vientiane.